Arbeitsweisen, Workflows und Routinen rund um den produktiven Einsatz von KI im Alltag.
An AI content workflow is a structured process for creating content in which AI assists across several steps: briefing, draft, editing, fact-checking and publishing. The human steers, reviews and remains responsible for the result.
AI data analysis means evaluating data (CSV, Excel and more) via natural language: an AI system writes and runs code behind the scenes to clean, calculate and visualise files — e.g. ChatGPT's Advanced Data Analysis.
AI image generation creates images from text prompts using generative models. Tools such as Midjourney, DALL-E, Adobe Firefly and Stable Diffusion are used in marketing for concepts, visuals and image editing.
AI knowledge management makes scattered company knowledge searchable and usable with AI. Documents are turned into vectors so employees get answers from natural-language questions — usually via retrieval-augmented generation.
AI marketing is the use of artificial intelligence and machine learning to analyse marketing data, automate content and delivery, and optimise campaigns in real time. Its main areas are content, personalisation, analytics and generative engine optimization.
AI meeting assistants are software tools that automatically record, transcribe, summarize online meetings and derive action items from them. Well-known examples include Otter, Fireflies, Fathom and Microsoft Copilot in Teams.
AI presentations are slide decks created with the help of generative AI. From a short prompt or an outline, tools like Gamma or Beautiful.ai automatically generate structured slides with text, layout and matching images.
An AI research assistant is an AI system that, given a question, searches the web in multiple steps, reads and cross-checks sources, and synthesises a cited answer or report — e.g. ChatGPT Deep Research, Gemini Deep Research or Perplexity.
AI video generation creates moving images from text or image prompts. Diffusion-transformer models such as Google Veo, Kling, Runway or Sora iteratively denoise latent frames into coherent video, usually as clips of a few seconds.
AI-powered personalization automatically tailors content, offers and recommendations to individual users. Models analyse behaviour and profile data to deliver more relevant experiences in real time — consent-based and privacy-compliant.
Conversational marketing is a dialogue-based form of customer engagement that responds to prospects in real time via chat, messaging and AI chatbots. The goal is to guide users along the customer journey through conversation rather than rigid forms.
A prompt library is a central, organized collection of reusable and versioned prompts within a team. It provides proven inputs for AI models so they do not have to be reworded every time they are used.
Speech-to-Text refers to the automatic conversion of spoken language into text by an AI model. In an AI workflow, STT replaces the keyboard as the input channel — what matters is model size and domain vocabulary.