Term
Author Schema / sameAs
Structured markup of a page's author via Schema.org `Person` with a `sameAs` array of profile URLs (LinkedIn, ORCID, Mastodon) — supports E-E-A-T and knowledge graph entity recognition.
Author Schema / sameAs — explained in more detail
Schema.org Person provides machine-readable author markup — typically as an author property on an Article or BlogPosting object. The sameAs property holds an array of URLs that represent the same person: LinkedIn, ORCID, Mastodon, the author’s own bio page, Wikipedia.
The purpose: search engines and AI answer systems can identify the author as an entity and validate them across multiple sources. This reinforces trust signals (E-E-A-T) and can lead to knowledge-panel mentions if the person is sufficiently established.
Example / In practice
{
"@type": "Article",
"author": {
"@type": "Person",
"name": "Martin Rau",
"url": "https://example.com/team/martin",
"sameAs": [
"https://www.linkedin.com/in/martin-rau",
"https://orcid.org/0000-0001-2345-6789"
]
}
}Distinction from similar terms
About Page / Author Bio is the human-readable counterpart of the same information. Organization Schema describes the publishing organization, not the individual — the two complement each other.
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Structured Data
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