Build authority Google takes seriously
No broker link lists, no PBN packages, no mass outreach. Instead, linkable assets, targeted digital PR and honest industry presence — so your profile stays stable through any Google update and gets recognized as a credible source in B2B.
Why standard link building fails
Links bought, visibility lost
Many link-building packages deliver quantity: directories, weak blogs, forum profiles, guest posts without topical relevance. It works short-term — until the next Google update. Then the domain gets demoted, sometimes with a manual action. And suddenly no one wants to have been responsible.
Quantity without topical fit
100 directory links weigh less than one link from a relevant industry publication. Ignoring topical relevance means building on sand.
Toxic profiles left untouched
Old black-hat residues, negative SEO or carelessly bought links accumulate over years. Without regular audits, risk creeps in unnoticed.
Mass outreach without substance
Asking for links without a linkable asset gets you nothing or token links on deep pages. Real editorial mentions only happen when there's a reason to link.
My approach
Build assets before asking for links
My USP is the asset-first logic: we develop content, data or tools others will link voluntarily — studies, industry reports, tools, expert statements. Outreach only goes out after that. Without an asset, you're begging. With one, you're offering.
That means more upfront work. The result: a link profile that survives Google updates, because every single link has a reason to exist.
What you get differently from me
- Linkable-asset strategy — content that gets linked voluntarily, no begging outreach.
- Topically relevant sources — industry media, expert portals, associations instead of directory lists.
- Digital PR with SEO focus — press work that delivers links and brand signals at the same time.
- Toxic-link audit and disavow — we clean up existing risks before they become penalties.
- Brand mention tracking — collect unlinked mentions, fast lever with high success rate.
E-E-A-T and the value of honest backlinks
How I work
Five steps to a link profile that holds
No link broker, no PBN, no mass outreach. Each step is tailored to your industry and topical authority.
- 01
Link-profile and competitor analysis
What does your profile look like today, what do the top-3 in your topics have? We analyze domain authority, topical relevance of linking sources and the ratio of brand vs. money anchor text. That defines a realistic build target.
- 02
Linkable-asset strategy
Before we ask for links, we clarify: what do you have that others will link voluntarily? Studies, tools, industry reports, original data, expert statements. Without a linkable asset there's no sustainable buildup — just begging.
- 03
Outreach and digital PR
Targeted outreach to industry media, expert portals, associations and topically relevant blogs. Personal, not from a mass mailer. We measure response rate and conversion to real links — and adjust the pitch to what works.
- 04
Toxic-link audit
Spam directories, PBNs, negative-SEO residues, old black-hat leftovers. We check the profile for risks, document a clean disavow logic and submit it — before it becomes a penalty.
- 05
Brand mentions and unlinked references
Where is your brand named without being linked? Where are you mentioned as a source without proper attribution? We collect these mentions — fast lever with high success rate, because the reference already exists.
Who benefits most
Does this sound like you?
B2B with expertise positioning
You're strong in a niche, but the link profile doesn't reflect that. Digital PR with real studies or data is exactly your lever — you have the substance, we make it visible.
Profile with legacy from past agencies
You know links were bought at some point, or there are PBN traces. Before more buildup, toxic risks have to go — otherwise every good link works against a bad one.
Competitors are visible — you aren't
Ranking gap on top topics even though content is solid? Often it's the off-page profile. Competitor analysis shows the build path.
You want link building without risk
No appetite for penalty roulette. Clean buildup takes longer but survives updates. That's what I do.
What you actually get
Tangible deliverables, clear ownership
- ✓ Link-profile analysis with competitor benchmark
- ✓ Linkable-asset strategy (studies, tools, reports, original data)
- ✓ Topically relevant outreach list with prioritized sources
- ✓ Digital PR campaigns with measurable link yield
- ✓ Toxic-link audit with documented disavow list
- ✓ Brand-mentions monitoring and conversion to real links
- ✓ Broken-link building on suitable industry sites
- ✓ Monthly reporting on domain quality, not just link count
- ✓ Direct contact — no account-manager chain
- ✓ No PBN, no link packages, no risk shortcuts — in writing
Let's talk for 20 minutes
In a short call we'll see whether you're ready for clean off-page buildup or whether an audit comes first. Free and without sales pressure.