News
AI Overviews now appear in 48% of SERPs — organic CTR collapses by 61%
AI Overviews appear on 48% of Google SERPs. Organic CTR underneath drops by 61%. What publishers and brands should do right now.
Redaktion
On-Page SEO
Everything you optimise directly on the individual page — meta tags like title, description, robots and canonical, a clean content structure with headings and semantic HTML, and keyword research as the foundation.
On-page SEO covers everything you optimise directly on the individual page so it is understandable, relevant and easy to access for search engines and readers alike. It’s the part of search engine optimisation entirely within your control — unlike technical SEO (load time, crawling, indexability at site level) and off-page SEO (backlinks and signals from outside). The boundaries are fluid, but the focus is clear: on-page is about the content, structure and meta data of this one specific URL.
The three building blocks
It starts with keyword research — researching and selecting the search terms your audience actually types in. It decides what a page should rank for in the first place, and with it the search intent, the vocabulary and the topical depth. Without this foundation you’re optimising blind.
On top of that comes the content structure: a logical hierarchy of headings (exactly one H1, sensibly nested H2/H3), clear paragraphs and semantic HTML that marks up lists, tables and sections so their meaning is machine-readable. A clean structure helps search engines classify the content and helps readers find what they’re looking for quickly — both feed directly into rankings.
The frame is provided by the meta tags. The title is the most important on-page signal and shapes the snippet in the search results; the description competes for the click, even though it isn’t a direct ranking factor. The robots tag controls whether a page is indexed and links are followed, and the canonical designates the authoritative version among similar URLs — essential for avoiding duplicate content.
As of 2026, what counts isn’t stuffing keywords but content that serves a concrete search intent fully and credibly.
What you’ll find on this page
Below you’ll find a topic world around on-page SEO: current news on algorithm updates and best practices, blog articles with background and practice, lexicon articles for deeper insight and a glossary of the most important terms. Use the filters above to jump straight to a sub-topic — from meta tags through content structure to keyword research.
News
Google rolls out Preferred Sources globally — a new lever for AI Overview visibility
Since April 30, 2026, users can pick their preferred sources in every Google Search language. What that concretely means for publishers and brands.
Redaktion
Optimizing Internal Linking Keyword Research — Methodology and Tools from Seed to Mapping Meta Tags Done Right — Title, Description, Canonical, Robots and Friends Meta Tags Done Right — Title, Description, Canonical, Robots Understanding Search Intent — how keywords turn into real answers Content Strategy with Topic Clusters — Hub, Spoke, and Internal Linking Siloing and Topical Authority — Internal Linking as Topic Architecture Classifying Search Intent and Mapping It to Page Types Breadcrumbs for UX, Internal Links, and Structured Data
Content Gap Analysis E-Commerce SEO Helpful Content Update (HCU) Query types (informational, transactional, navigational, commercial) YMYL (Your Money Your Life) About Page / Author Bio B2B SEO Blog SEO / Editorial SEO Canonical Tag Content Freshness Content Hub Core Update E-E-A-T HCU Recovery Helpful Content System Internal Linking Keyword Research Landing-Page SEO (small sites) Long-Tail Keywords LSI / Semantic Keywords Meta Description Product Reviews Update Programmatic SEO Quality Rater Guidelines (QRG) Reputation / Reviews Reviews Update Search Intent Title Tag Topic Cluster / Pillar Page Trustworthiness Signals Panda and Penguin (historic)
Evergreen Content
Evergreen Pillar Article
On-Page SEO Must-Haves: What Every URL Actually Needs
The hard short list: title, description, H1/H2/P, page speed, internal links, image SEO, and a focus keyword that matches search intent.
Evergreen Pillar Article
Industry Service Pages That Rank and Convert: The 2026 Must-Have Set
Which elements an industry service page really needs — and which you can skip. Condensed from three reference layouts.