SEO that actually understands your audience
Deep audience and query-intent analysis, B2B experience and honest advice — instead of off-the-shelf SEO.
My USP
Most agencies blast keywords. I understand your customers.
Honestly: about 90 % of standard SEO efforts fail because they target the wrong keywords. Tools spit out terms, someone writes content around them — and nobody asks whether that actually matches the search intent of your real audience. With me it's different.
Standard agency
- ✕ Run a keyword tool, take the top hits
- ✕ Templated content brief, writer churns out copy
- ✕ Tone of voice? “As long as the keyword is in there”
- ✕ Query intent? Rarely actually verified
- ✕ Especially fatal in B2B: decision-makers feel unseen
- ✕ “Sort of works” — or not at all
With me as your consultant
- ✓ Deep audience analysis: Who is searching? What role, what question, what level of expertise?
- ✓ Query intent mapping: informational, transactional, navigational — and which sub-intents lurk underneath?
- ✓ Tone of voice that actually resonates with your customers — no generic phrases
- ✓ B2B experience: We understand the buying cycle and address decision-makers properly
- ✓ Content that ranks — and converts, because it answers the right questions
- ✓ Honest advice: If a keyword doesn't fit you, I'll say so
How I work on your SEO strategy
Depth instead of standard — step by step
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1. Deep audience analysis
We look together at who your customers really are: industry, role, expertise level, pain points, decision path. In B2B often several buying personas per deal.
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2. Query intent mapping
What questions do these people actually ask Google? What search intent sits behind those terms? We cleanly separate top-of-funnel from bottom-of-funnel.
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3. Substantial keyword research
Only now do keyword tools come into play — but filtered by what we learned in steps 1 + 2. No lists with 500 irrelevant terms.
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4. Content strategy & tone of voice
Which content types do you need? Which tone resonates with your audience? Where does depth belong, where speed? Topic clusters with clear hierarchy.
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5. Implementation & guidance
Write yourself, write together, or I take over — whatever fits. Plus: technical SEO, on-page, internal linking. All from one place.
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6. Measure & adjust
Monthly reporting with real insights — not just “rankings went up”. What's working? What isn't? How do we adjust?
B2B focus
Why B2B in particular benefits from this depth
B2B searches are more demanding. The buyer journey is longer, multiple people are involved, the language is technical. Anyone betting on standard SEO here burns budget — and trust.
Multiple buying personas
In B2B, often 5 – 7 people decide on a purchase. Engineers, procurement, executives — they all search differently. We meet each one where they are.
Technical depth required
B2B buyers want substance. Surface-level copy is exposed instantly — and they're gone. We build content that demonstrates expertise.
Long buyer journey
From first search to closing the deal often takes months. Your content must show up in every phase — awareness, consideration, decision.
What you concretely get from me
Concrete, transparent, no agency-speak
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Audience & intent audit
Detailed analysis of your audience(s), all relevant search intents, competitor content, and gaps in the market.
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Content roadmap
Prioritized topic roadmap with cluster structure, pillar/cluster pages, and clear sequence — what comes first, what later.
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Briefs & tone-of-voice guide
Detailed briefs for every piece of content: audience, intent, tone, structure, internal linking. Usable for your writers too.
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Technical SEO
Crawlability, Core Web Vitals, structured data, hreflang, international SEO — all from one source.
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Internal linking & structure
Topic clusters connected properly, link juice steered, crawl budget used efficiently — not by accident, by design.
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Monthly sparring
Reporting plus strategy call: What's working? What isn't? Where do we adjust? No PDF graveyards, real conversations.
Why working cleanly is cheaper in the end
- of standard SEO efforts miss your audience (in my experience)
- ~90%
- people decide on a B2B purchase — all need to be addressed
- 5–7
- direct work with the consultant, no junior, no black box
- 1:1
Frequently asked questions
- Typical agencies sell standard packages and use tools everyone has. With me, the audience is at the center — Who's searching? What do they actually want to know? Which tone hits home? Only then come keywords and tools. This depth takes time, but it's exactly the difference between optimization that works and money that burns.
- Especially B2B companies with complex products, long buyer journeys, and multiple decision-makers. But also B2C providers who notice that standard SEO isn't reaching their audience. If you already do SEO and aren't satisfied — let's talk.
- Honest answer: SEO isn't a sprint. First indexing and ranking effects often appear after 2 – 3 months, sustainable visibility builds over 6 – 12 months. But: you'll see within weeks whether the strategy is gaining traction — through engagement signals, click-through rates, and qualitative feedback.
- Both possible. Either I take it over completely with my network of expert writers, or I deliver briefs and you / your team execute. We discuss what fits best.
- Yes, but transparently: a real strategy needs a certain minimum investment. We discuss openly what's realistic with your budget — and what isn't. No false promises.
- A no-strings-attached call (30 – 45 minutes). We see if it fits, I listen, and I tell you honestly whether I can help. If yes — you'll get a proposal. If not — I'll point you to someone who can.
How is your SEO consulting different from typical agencies?
Who benefits the most from this consulting?
How long until I see results?
Do you handle content creation too?
Do you work with small budgets?
What's the first step?
Better start cleanly now than fix it later.
Let's talk for 30 minutes, no obligations. I listen, give you concrete first hints — and you decide whether it fits.