Technical SEO with impact-driven priorities
The best content delivers nothing if Google doesn't crawl it, doesn't understand it or serves it too slowly. We check what actually costs visibility — and fix exactly that, instead of working through 200-point checklists no one ever prioritizes.
Where standard tech SEO fails
Long audit PDFs, little impact
Many technical audits deliver 80 pages of red and yellow findings. It looks thorough — and overwhelms the dev team. What gets implemented is usually detail cosmetics, while the two or three actually expensive problems keep costing visibility.
Core Web Vitals as ranking brake
LCP above 4 seconds, CLS above 0.1 — and you're already served more slowly than competitors. Real user data often shows a different reality than lab tests.
Indexation leaks
Wrong canonical, forgotten noindex, broken hreflang, a blocked resource in robots.txt. A single line can knock hundreds of URLs out of the index — often unnoticed.
Relaunch without safety net
The most dangerous phase for organic visibility. Without before-after diff and clean redirect plan, you lose growth you built over years.
My approach
Few actions with big impact
My USP is impact prioritization. I don't deliver an 80-page PDF where findings are weighted equally. We identify the two or three levers that actually cost visibility — and work exactly those. Detail cosmetics come later, if at all.
That saves dev time and delivers measurable effects faster. The result: a setup that keeps crawling, indexation and performance solid — even as the site grows further.
What you get differently from me
- Impact prioritization — two or three levers with clear visibility effect instead of 200 findings.
- Real user data — CrUX, Search Console, logs. Not just lab tools.
- Implementation-ready tickets — dev team gets concrete tasks, not vague recommendations.
- Migration safety net — before-after diff, redirect plan, rollback strategy.
- Monitoring instead of audit cemetery — alerts on crawl errors and performance dips.
Why technical SEO is the invisible lever
How I work
Five steps from diagnosis to stable visibility
No standard crawl report. Each step is tailored to your platform, your stack and your dev team.
- 01
Crawl and index audit
We run crawlers and Search Console data against reality. Which URLs are crawled, which indexed, which fall out — and why? Only once we know the discrepancies is any further detail worth the effort.
- 02
Core Web Vitals and performance
LCP, INP, CLS — measured from real user data (CrUX), not just lab tools. We prioritize by impact: what costs visibility first, what is detail polish later. Including render path, JS load and image pipeline.
- 03
Structured data and schema markup
Clean, validated schema markup for rich snippets — products, FAQs, articles, Organization, BreadcrumbList. Not everything possible — what brings click-through. We build maintainable, not generated-and-forgotten.
- 04
Indexation hygiene
Robots.txt, canonicals, hreflang, sitemaps, redirect chains, duplicate content. Where does indexation get accidentally blocked, where does content duplicate, where does hreflang run into nothing? We clean, not cosmetic.
- 05
Monitoring and update safety
We set alerts on crawl errors, performance dips and indexation anomalies. For relaunches or migrations, we accompany with before-after diffs and rollback plans. So growth doesn't disappear because of a forgotten canonical.
Who benefits most
Does this sound like you?
Relaunch or migration coming up
The riskiest moment for organic visibility. With before-after diff and a clean redirect plan, you avoid losing growth.
Large site with crawl-budget problem
Thousands of URLs, Googlebot only crawls a fraction — important pages stay outside. Log analysis and architecture optimization create headroom.
Performance is the ranking brake
CrUX data red or yellow, competition is faster? We prioritize the measures with biggest impact — no micro-tuning without effect.
International site with hreflang chaos
Multiple languages or countries, hreflang sloppy, wrong versions ranking. Clean architecture clears it up — structurally, not patch by patch.
What you actually get
Tangible deliverables, clear ownership
- ✓ Crawl and index audit with prioritized findings
- ✓ Core Web Vitals: LCP, INP, CLS from real user data
- ✓ Validated schema-markup plan for rich snippets
- ✓ Indexation hygiene: canonicals, hreflang, sitemaps, robots.txt
- ✓ Log-file analysis to optimize crawl budget
- ✓ Redirect mapping for relaunches with rollback plan
- ✓ Implementation-ready tickets for your dev team
- ✓ Monitoring setup for crawl errors and performance dips
- ✓ Direct contact — no account-manager chain
- ✓ Honest recommendations — even when tech SEO isn't your biggest lever
Let's talk for 20 minutes
In a short call we'll see whether a tech audit or rather on-page work is the bigger lever for you right now. Free and without sales pressure.