Visible in tomorrow's AI search
ChatGPT, Perplexity, Google AI Overviews — the way people find answers is changing fundamentally. Generative Engine Optimization ensures your brand appears in AI-generated answers. Wait, and you'll lose visibility to competitors who built their entities sooner.
Why classic SEO alone is no longer enough
AI answers replace the click — if you're not cited, you're invisible
Google AI Overviews now appear in around 30% of all search results. ChatGPT has over 200 million active users. If your brand doesn't show up in these answers, you lose visibility — even when you rank organically. Classic rankings alone no longer solve the problem.
Answers without clicks
AI Overviews and ChatGPT answer directly — users click through less often. If you're not cited as a source, you gain nothing, even when you rank.
Entity gaps
LLMs don't cite random pages — they cite entities. If your brand is weakly represented in Wikidata, structured data and trusted sources, you stay out of the answers.
Early-mover window is closing
Those who lay GEO foundations today build a lead that's hard to catch up to. In 18 months the field will be occupied — just like classic SEO before.
My approach
Entity work before content production
My USP is clean entity and Knowledge Graph work, before we optimize content for LLMs. Content that gets cited in AI answers needs an unambiguous foundation: Who is your brand? What do you stand for? What's the evidence?
That means more upfront work. The result: a brand that appears as a reliable source in AI answers — not just in one model, but systematically across ChatGPT, Perplexity, Gemini and others.
What you get differently from me
- GEO audit per LLM — we check ChatGPT, Perplexity, Gemini, Copilot separately, not as a lump.
- Entity-first strategy — Knowledge Graph, Wikidata, Schema.org built cleanly.
- Content for LLM citability — question-answer structure, clear definitions, concise evidence.
- Off-site brand authority — Wikipedia, industry media, studies as trust anchors.
- Continuous monitoring — we track mentions across all relevant LLMs.
GEO doesn't replace SEO — it extends it
How I work
Five steps to visibility in AI answers
No "let's do GEO somehow". Each step is tailored to your brand, your industry and the relevant LLMs.
- 01
GEO audit of your brand
How visible are you today in ChatGPT, Perplexity, Gemini and Google AI Overviews? We check mentions, citation frequency and source attribution — and benchmark against competitors in your market. Only then do we know what to work on.
- 02
Entity and Knowledge Graph analysis
LLMs cite entities, not just text. We check whether your brand, products and experts are recognized as clean entities — and close gaps in Wikidata, Schema.org and consistent cross-references.
- 03
Content optimization for LLM comprehension
AI systems prefer content that is structured, unambiguous and citable. We build answers in question-answer form, clear definitions, concise source references — so LLMs pick up and serve your content correctly.
- 04
Brand authority beyond your own site
LLMs learn from Wikipedia, industry media, forums, studies. We develop a strategy for how your brand shows up in exactly these sources — sustainably, without spam risk, with clear topical relevance.
- 05
Monitoring and continuous adjustment
We track which answers you appear in, with what context and which sources. When models, prompts or markets shift, we adapt — before visibility is lost.
Who benefits most
Does this sound like you?
B2B with a complex offer
Your audience researches deeply — and increasingly uses ChatGPT instead of Google for initial research. Showing up there as a trusted source builds trust before the first sales touch.
Brands with expertise positioning
Consultants, SaaS, manufacturers, specialists. LLMs preferentially cite sources with clear authority in a field — fits your positioning profile.
CTR is dropping despite top rankings
Classic symptom: AI Overviews are catching clicks. GEO is the only structural answer — restore visibility through citability.
You want to secure early-mover advantage
In your industry hardly anyone optimizes for GEO yet. Laying the foundation now creates a lead that will be hard to close in 12 – 24 months.
What you actually get
Tangible deliverables, clear ownership
- ✓ GEO audit of your brand in ChatGPT, Perplexity, Gemini, Copilot
- ✓ Entity and Knowledge Graph analysis with gap report
- ✓ Schema.org / structured-data plan for your top content
- ✓ Wikidata and Wikipedia strategy (where appropriate)
- ✓ Content briefings for LLM citability (FAQs, definitions, evidence)
- ✓ Off-site plan: industry media, studies, forums, expert portals
- ✓ Monitoring setup for mentions across all relevant LLMs
- ✓ Monthly reporting with citation frequency and source context
- ✓ Integration into existing SEO and content workflows
- ✓ Honest recommendations — including when GEO can still wait
Let's talk for 20 minutes
In a short call we'll see whether GEO is the right lever for your brand right now. Free and without sales pressure.