SEO that actually understands your audience
No keyword lists off the conveyor belt. Instead: deep research into query intent, voice and buying patterns of your audience — especially in B2B, where every misaligned optimisation costs real money.
- Owner-operated — you talk to me directly
- B2B & tech focus
- Honest recommendations — even inconvenient ones
- Fixed prices available
Why SEO so often fails
Standard SEO produces rankings — not necessarily customers
Many agencies follow the same playbook: open a keyword tool, sort by search volume, send out briefs, pile on content. Reports look great — but the leads don't fit, conversions stall, and the budget burns quietly in the background.
Wrong intent recognised
A keyword like "CRM software" might mean someone comparing vendors — or someone hunting for a free tool. Treat them the same and you optimise for the wrong visitors.
Voice misses the reader
B2B decision-makers read differently from consumers. If the content sounds too generic or too marketing-heavy, the very people who would buy click away.
Budget burns silently
In my experience, roughly 9 out of 10 standard optimisations fail because the strategic groundwork is missing. Visibility alone doesn't pay any invoices.
My approach
Think deep — don't paint over
My USP is the strategic depth work I do before a single line of content gets written. I take the time to think my way into your audiences — and into the context in which they search, compare and decide.
That means more work upfront. In return you get content that ranks for the right queries, speaks in the right voice, and produces enquiries that actually fit your sales team.
What you get with me — differently
- Persona-driven research — we start with your customers, not with the keyword tool.
- Query-intent mapping per query — informational, transactional, navigational cleanly separated.
- Voice briefings — so content sounds like you, not like a default agency template.
- B2B specialisation — long buyer journeys, multiple stakeholders, complex offerings.
- Honest assessment — if SEO is the wrong lever for you, I'll say so. Better no engagement than the wrong one.
Why this matters most in B2B
How I work
Five steps from understanding to ranking
No off-the-shelf audit template. Every step is tailored to your business, your audience and your market.
- 01
Audience Workshop
We don't start with keywords — we start with people. Who buys from you? What's their role? What problems keep them up at night? What doubts hold them back? I listen carefully before I propose anything.
- 02
Query-Intent Mapping
For every relevant search, I analyse what the searcher actually wants: a quick answer, a comparison, a buying decision, technical depth? A single keyword can carry five completely different intents — standard tools miss this.
- 03
Voice and Trust Analysis
What language does your audience speak? Where are you too formal, where too casual? What trust signals does a CIO expect during procurement, what does a mid-market managing director need? Content that lands sounds like the reader — not like marketing.
- 04
Content and Structure Plan
Only now do we produce. Topic clusters, pillar pages, internal linking, technical prerequisites — all derived from the first three steps. Every page has a clear purpose and a clear audience.
- 05
Measure, Learn, Refine
Rankings are an indicator, not a goal. We measure whether the right people show up, whether they convert, whether the leads are qualified. What doesn't work gets named honestly and corrected.
Where this is most valuable
Recognise yourself here?
B2B with a complex offering
SaaS, industry, consulting, tech services. Long sales cycles, several decision-makers, sharp positioning required. This is where depth work pays off the most.
You've already tried SEO — without effect
Rankings are okay, but leads don't materialise or don't fit. A classic symptom of optimisation that bypasses the real audience.
You want to depend less on paid
Google Ads works — but costs you again every month. Organic visibility is an asset that grows more valuable over time.
A relaunch or migration is coming
The most dangerous moment for organic visibility. Clean preparation and migration hygiene decide whether you carry growth across — or pick up ranking losses.
What you actually get
Tangible deliverables, clear ownership
- ✓ Persona and audience workshop with documented results
- ✓ Query-intent map and topic-cluster plan
- ✓ Voice briefing for in-house editorial or external writers
- ✓ Technical SEO audit with prioritised action plan
- ✓ On-page and off-page optimisation from a single source
- ✓ Content briefs that genuinely hit your audience
- ✓ Monthly reporting with lead quality — not just rankings
- ✓ Direct contact — no account-manager chain
- ✓ Adaptation to Google updates and market changes
- ✓ Honest recommendations — even when they're inconvenient
Examples from real projects
What SEO with depth work actually achieves
A selection of concrete SEO projects — from technical recovery to strategic content architecture. Every case with starting situation, actions taken and measurable outcome.
SEO for your industry
Every industry, its own rules
A few typical examples of industry-specific SEO strategies. What matters in industry is completely different in SaaS — voice, keywords, trust signals, buying centres.
SEO for SaaS & Software
Product-led SEO, feature and comparison pages, trial funnels — visibility on the searches that drive signups.
See industries overview →SEO for Industry & B2B
Long sales cycles, buying centres, technical language — visibility where procurement, engineering and management actually research.
See industries overview →SEO for Consulting & Services
Trust over volume: thought-leadership content, case-driven optimisation and personal-brand building for high-ticket mandates.
See industries overview →Voices on LinkedIn
What clients and peers say
Selected LinkedIn posts and reactions from active SEO projects. Real conversation from day-to-day work — unpolished, uncurated.
Screenshots are added on a rolling basis — happy to show you more in a conversation.
Common questions about audience-driven SEO
- Realistically, first solid effects appear after 3–4 months, fully measurable results after 6–9 months. Anyone promising faster either lies or is counting brand traffic. SEO is an investment whose compound returns play out over 12+ months.
- Entry-level engagements typically range from €1,500–€4,500 per month — depending on scope, competition and content needs. Larger projects involving migration, internationalisation or in-house editorial are project-priced. In the discovery call you get an honest ballpark before I send a proposal.
- Both are possible. I deliver ready-to-use briefs that you can produce in-house or with freelancers. On request I take over production completely with my editorial network. In B2B my strong recommendation: domain knowledge from your team + my SEO mechanics.
- I am your direct point of contact, not an account manager. You get depth analysis instead of templates. And I tell you clearly when SEO isn't the right lever — a large agency must keep its utilisation up and will rarely turn engagements down.
- I actively monitor core updates and reach out proactively when your site is affected. Because my optimisations are based on real audience understanding instead of SEO tricks, most projects survive updates without damage. If losses occur, root-cause analysis is part of the ongoing engagement.
- Yes. A compact SEO strategy audit (~€3,500) gives you a complete picture: technical, content, strategic. You can implement the results yourself or decide later whether we continue together.
How long until SEO shows results?
What does ongoing SEO support cost with you?
Do we need to produce our own content — or do you write it?
What sets you apart from a large SEO agency?
What happens when Google rolls out a major update?
Can you do just an analysis — without ongoing support?
Already decided?
Straight to the lead request
If you know SEO is your topic and just want the shortest path to a discovery call — here's the direct route to the lead form.
Go to SEO requestLet's have a quick call
In a 20-minute call we'll see whether your SEO challenge fits my approach. Free, and without the sales theatre.