SearchGPT

SearchGPT — explained in more detail

SearchGPT was OpenAI’s publicly announced attempt (July 2024) at a standalone search experience — answers generated by the GPT model, combined with real-time web search results and explicit source links. The prototype was folded into ChatGPT Search from late 2024 onward; SearchGPT no longer exists as a standalone product.

For SEO/GEO this means: optimizing for ChatGPT Search is equivalent to optimizing for SearchGPT. Key levers are crawl permissions for OAI-SearchBot and GPTBot, clearly structured content with citable statements, and Schema.org markup for authors and sources.

Example / In practice

Anyone wanting to be cited in ChatGPT Search answers should check: does robots.txt allow OAI-SearchBot? Does the site deliver clear, fact-based statements with source attribution? Are author pages marked up as Schema.org Person? These three points significantly increase the chance of being cited.

Distinction from similar terms

ChatGPT Search is the productized form of SearchGPT — today’s relevant term. AI Overviews are Google’s counterpart. Perplexity is a standalone AI search engine with a different focus (source depth rather than conversation).

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Glossar

GEO — Generative Engine Optimization

GEO is the discipline of shaping content for visibility in AI answer engines — AI Overviews, Perplexity, ChatGPT Search, Claude. The goal is not the classic SERP click, but appearing as a cited source inside the generated answer.

Lexikon

GEO — Generative Engine Optimization Explained

What GEO is, how generative engines cite sources, and which factors raise citation likelihood. Honestly framed, without the hype.

News

Perplexity drops advertising entirely — and goes all-in on subscriptions

In February 2026 Perplexity removed sponsored answers for good. What it means for publishers, GEO visibility and the trust question.

Themenuebersicht

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