Conversions
Conversion-Tracking, -Aktionen, Enhanced Conversions, Offline Conversions, View-Through und Cross-Device.
- Conversion (SEA) Conversions
An advertiser-defined user action that counts as a successful outcome of an ad — purchase, lead, call, newsletter signup. The driver of Smart Bidding and the basis for ROAS, CPA, etc.
- Conversion Action Conversions
The configuration object in Google Ads that fully defines a single conversion: name, source, value, counting rule, conversion window, and whether it counts as primary or secondary.
- Conversion Tracking Conversions
The measurement setup that lets Google Ads recognize when a click led to a defined conversion. Typically implemented via the Google tag or Google Tag Manager.
- Primary vs. Secondary Conversion Conversions
Classification of conversion actions in Google Ads: Primary drives Smart Bidding, Secondary is observed only and does not feed into bids.