Konto- und Anzeigengruppen-Struktur
Strukturansätze wie SKAG, STAG, Hagakure und allgemeine Konto-Strukturen.
- Ad Group Konto- und Anzeigengruppen-Struktur
A structural layer in Google Ads between campaign and ad. Bundles keywords, ads, and optionally audiences that belong together thematically and are managed jointly.
- SKAG (Single Keyword Ad Group) Konto- und Anzeigengruppen-Struktur
A structural pattern where each ad group contains exactly one keyword. Historically popular for maximum ad-copy control — largely obsolete given Close Variants and Smart Bidding.
- STAG (Single Theme Ad Group) Konto- und Anzeigengruppen-Struktur
A structural pattern where each ad group covers a tightly scoped theme with several keyword variants. The modern alternative to SKAG — compatible with Smart Bidding.