Tracking
Tag-Manager, Analytics, Server-Side-Tagging, Consent Mode und Conversion-API.
- Google Analytics 4 (SEA Perspective) Tracking
GA4 as the analytics backend for SEA — delivers conversions, audiences, and engagement signals that flow into Google Ads for reporting, Smart Bidding, and remarketing.
- Google Tag Manager Tracking
Google's tag management system. Tracking codes, pixels, and event logic are deployed centrally via a container snippet — no code changes required.