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local-seo Google Business Profile

Optimizing Your Google Business Profile — the Foundation of Local SEO

How to optimize your Google Business Profile so it ranks in the Local Pack and on Maps: categories, NAP, reviews, photos, posts — and the typical mistakes.

Redaktion 06. Juni 2026
local-seo Google Business Profile

The Local Pack and Local Ranking Factors

The Local Pack shows three local results with a map. How Google ranks them via relevance, distance and prominence — and which levers you can actually move.

Redaktion 06. Juni 2026