Cookieless Tracking and the Value of First-Party Data
Why third-party cookies are losing relevance, what that means for measurement and targeting, and which answers hold up. With an honest 2026 status.
Redaktion
Marketing
Kanalübergreifende Marketing-KPIs, Attribution und Tracking-Grundlagen.
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GDPR-compliant email marketing — consent, double opt-in, logging
When you may send emails, what double opt-in, opt-in logging and soft opt-in mean — and what a bought list actually risks.
Redaktion -
Newsletter Strategy — Segmentation, Frequency and Lifecycle Mails
Newsletter strategy as a system — segmentation, double opt-in, frequency, lifecycle and trigger mails, re-engagement and KPIs working together.
Redaktion -
Reading email marketing KPIs in 2026 — open rate is dead, what counts now?
Open rate, CTR, CTOR, conversion rate, engagement score and revenue per email — what Apple MPP and iOS 18 distort and which metrics still hold up.
Redaktion -
Transactional vs. Marketing Email — Architecture, Providers, Legal Separation
Why confirmation emails and newsletters need separate sending paths — technical, legal, organizational. With provider comparison and GDPR framing.
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Understanding email deliverability — SPF, DKIM, DMARC and why mail lands in spam
How SPF, DKIM, DMARC, BIMI and sender reputation interact — and why good mail still ends up in spam. With setup order and worked examples.
Redaktion