JSON-LD and Structured Data — The Basics
Structured data makes content machine-readable. Why Google prefers JSON-LD, how a block is built, and why markup never guarantees a rich result.
Schema.org / JSON-LD Auszeichnungen für Rich Results.
Structured data makes content machine-readable. Why Google prefers JSON-LD, how a block is built, and why markup never guarantees a rich result.
Which schema.org types still earn real rich results, which only deliver machine understanding, and why markup never guarantees a snippet.
Why schema.org markup matters again for AI visibility — and where the honest line runs. The bridge between technical SEO and GEO.
Rich Results Test, the Schema Markup Validator and the GSC reports compared — plus the difference between an error and a warning, and a clear debug workflow.