Google Ads that actually convert
No keyword lists from the assembly line, no template ad copy. Instead, deep research into query intent, tone and landing page match — so your budget wins clicks that match your sales team.
Why Google Ads accounts burn money so often
Winning clicks — from the wrong people
Many accounts run the same way: open a keyword tool, grab top volume, launch standard ads, use the existing page as landing page. This produces clicks — and click reports that look good in reviews. But the inquiries don't fit sales, or none come in at all.
Wrong intent booked
A keyword like "project management tool" can mean a comparison shopper — or someone looking for a free solution. If you don't separate them, you pay for clicks that never buy.
Smart Bidding without signal
When Google's algorithm only gets clicks and page views as signals, it optimizes for clicks and page views. Real lead quality stays invisible — and budget scales in the wrong direction.
Landing page breaks the click
Ad promises one thing, page shows another — or no clear answer to the search query. Bounce, gone, budget burned. In B2B this happens more often than most realize.
My approach
Think into the customer first — then run ads
My USP is the strategic groundwork: before a single campaign goes live, I think deeply into your audience. What do they really search for, in what moment, with what expectation of tone and content? That's what decides between conversion and waste in B2B.
That means more work upfront. The result: an account that pays lower CPCs, delivers higher conversion rates and produces inquiries your sales team can actually work with.
What you get differently from me
- Persona-driven research — we start with your customers, not the keyword tool.
- Query-intent mapping per phrase — informational, transactional, navigational cleanly separated.
- Ad and landing page as one unit — no break between click and page.
- Clean conversion architecture — Smart Bidding gets real business signals, not just clicks.
- One point of contact — you talk to the expert who builds the strategy. No account-manager chain.
Why this matters most in B2B
How I work
Five steps from understanding to conversion
No standard setup template. Each step is tailored to your business, audience and offer.
- 01
Audience workshop
Before a single ad goes live, we clarify who should actually buy: industry, role, pressure points, decision path. In B2B, that's often multiple people per deal — engineers, procurement, leadership. Each group searches differently.
- 02
Query-intent mapping per phrase
For every relevant search query, I analyze what the searcher actually expects: quick answer, comparison, demo booking, pricing? One keyword can carry three completely different intents — standard setups don't separate them.
- 03
Ad and landing page as one unit
Ad and landing page are designed together. No breaks between click and page. Tone, headline logic and conversion path are aligned — otherwise the exact people who would have bought drop off.
- 04
Tracking architecture that measures business value
GA4, server-side tagging, enhanced conversions, offline conversions. Smart Bidding gets real business signals, not just clicks. Only then does Google's algorithm deliver what it can deliver.
- 05
Ongoing optimization with clear reports
Quick check every week, clear monthly reporting — lead quality, not click rates. What isn't working gets named honestly and corrected. No buzzword slides.
Who benefits most
Does this sound like you?
B2B with a complex offer
SaaS, industry, consulting, tech services. Long sales cycles, multiple decision makers, sharp positioning required — exactly where deep work pays off most.
Existing account burning budget
Click rates okay, but inquiries don't fit or don't come at all. Classic symptom of setup without intent check and without clean conversion tracking.
You want a second lever alongside SEO
Organic visibility takes time. Ads deliver immediately — when the setup is right. Both from one source prevents strategies working against each other.
You're launching a new product
Fresh launch, no historical data, narrow audience. Deep analysis before the first click is worth more than any bid adjustment later.
What you actually get
Tangible deliverables, clear ownership
- ✓ Persona and audience workshop with documented results
- ✓ Query-intent map and prioritized keyword selection
- ✓ Ad copy and variants in your brand voice
- ✓ Landing page concept matched to search intent
- ✓ Conversion tracking: GA4, server-side, enhanced conversions
- ✓ Smart Bidding strategy fed by real business KPIs
- ✓ Monthly reporting focused on lead quality, not just CPC
- ✓ Direct contact — no account-manager chain
- ✓ Adjustments for Google updates and market shifts
- ✓ Honest recommendations — even when they're uncomfortable
Let's talk for 20 minutes
In a short call we'll see whether your Google Ads challenge fits my approach. Free and without sales pressure.