Term
CPV (Cost per View)
Advertising KPI: cost per video view. Standard billing for YouTube In-Stream skippable ads — paid only if the user watches at least 30 seconds (or finishes shorter videos).
CPV (Cost per View) — in more detail
CPV stands for “Cost per View” and is the primary pricing model for YouTube In-Stream skippable ads. A “view” only counts after 30 seconds of playback or the full play-through of shorter videos — skips within the first 30 seconds are free. In-Stream non-skippable and Bumper Ads are billed by CPM instead, since the user cannot skip. Typical DACH CPVs land between €0.02–€0.15 depending on targeting, audience tightness, and creative length.
Example / In practice
A YouTube campaign with a 15-second skippable trailer reaches 250,000 views at €12,500 spend → CPV €0.05. View rate (views ÷ impressions) sits at 28 %; earned actions (subscribes, channel visits) and brand lift are tracked alongside.
Distinction from similar terms
CPM bills per thousand deliveries; CPV only counts a “view” after a minimum watch threshold. View rate is the matching efficiency metric. CPCV (Cost per Completed View) counts only fully watched videos and is stricter than CPV.
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CPA (Cost per Acquisition)
Advertising KPI: average cost per conversion. Central efficiency metric for lead gen and performance marketing, and the steering input for tCPA bidding.
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