Term
Landing-Page SEO (small sites)
Landing-page SEO is the SEO strategy for small sites with ~5–15 pages. Instead of content scaling, it emphasizes maximum quality per page, clear conversion focus, and local/technical presence.
Landing-Page SEO — explained in more detail
Classic SEO advice (“more content”, “topic clusters”, “internal linking via hub pages”) doesn’t apply to a 10-page site. The focus is different:
- One clear main keyword per page with transactional or commercial-investigation intent — no scattershot.
- High-quality content with real first-hand experience, cases, images — instead of 15 thin sub-pages.
- Complete on-page hygiene: title, description, H1, structured data (LocalBusiness or Organization), HTTPS, clean markup, performance.
- Local SEO if geographic relevance applies: Google Business Profile, local directories, NAP consistency.
- Backlinks via industry directories, trade magazines, partnerships — targeted, not scaled.
- Brand searches as an extra lever: when someone Googles the company name, the landing must be optimal.
Example / In practice
A tax advisor with an 8-page site ranks position 3 for “tax advisor Bochum” — through clean local SEO (well-maintained Google Business Profile, Schema.org LocalBusiness, reviews, NAP consistency), a sharply focused homepage, and three backlinks from industry directories. No blog, no topic cluster — the lever was quality plus local.
Distinction from similar terms
E-commerce SEO is built for hundreds/thousands of product pages. Blog SEO builds topic depth — disproportionate effort for small sites. B2B SEO can overlap but has different contact paths (lead forms, sales cycle).
Entdecke mehr
Content Gap Analysis
Content gap analysis identifies topics and keywords that competitors rank for but your site doesn't — or doesn't cover well enough. Delivers a content roadmap based on concrete SERP gaps.
LexikonKeyword Research — Methodology and Tools from Seed to Mapping
The keyword research process: seeds, expansion, evaluating metrics, clustering by search intent, mapping to page types. Long-tail, tools, and common mistakes.
NewsAI Overviews now appear in 48% of SERPs — organic CTR collapses by 61%
AI Overviews appear on 48% of Google SERPs. Organic CTR underneath drops by 61%. What publishers and brands should do right now.