Local SEO

Google's free tool for managing a business listing on Google Search and Maps. Core asset in Local SEO. Formerly "Google My Business" (GMB).

Google Maps SEO is the practice of optimising a business's visibility in Google Maps and the local search results. The main levers are a well-maintained Google Business Profile, accurate categories, reviews and local relevance signals.

Local citations are mentions of a business with its name, address and phone number (NAP) in business directories, map and review services. Consistent citations are considered a supporting signal for local ranking.

Local keywords are search terms with a spatial reference — for example through place or district names or through "near me". They signal a local search intent and are the basis for optimising for regional visibility.

Local landing pages are dedicated subpages of a website optimized for a specific location. They bundle location-specific content such as address, services and local references in order to be found more easily in regional search.

Local link building is the deliberate acquisition of regionally relevant backlinks — for example from associations, local press or partners. Such links strengthen a website's regional authority and support its ranking in local search.

The Local Pack (or Map Pack) is the block in Google's results showing a map and usually three local matches for location-based searches. It is ranked by relevance, distance and prominence — fed mainly from Google Business Profiles.

Share of local search queries answered directly in the SERP — via map pack, knowledge panel or Google Business Profile — without a click to any website. The conversion happens inside Google, not on your site.

NAP consistency means that a business's Name, Address and Phone number are identical across all online directories, profiles and platforms. It is a recognised factor for local search rankings.

Review management covers actively gaining, responding to and analysing customer reviews. Reviews serve as a trust signal and feed into local search as a ranking factor — volume, recency and response behaviour matter.