Gebotsstrategien
Manuelle und automatisierte Gebote — Manual CPC, ECPC, Maximize Clicks/Conversions, tCPA, tROAS, Smart Bidding.
- Manual CPC Gebotsstrategien
A manual cost-per-click bidding strategy in Google Ads. Advertisers set bids per keyword or ad group themselves — Google does not automatically adjust them based on conversion likelihood.
- Maximize Clicks Gebotsstrategien
An automated Google Ads bidding strategy. Google sets bids so that the daily budget yields as many clicks as possible — without considering conversions.
- Smart Bidding Gebotsstrategien
Umbrella term for the conversion- and value-based automated bid strategies in Google Ads: tCPA, tROAS, Maximize Conversions, Maximize Conversion Value. Driven by ML and real-time auction signals.
- Target CPA (tCPA) Gebotsstrategien
A Google Ads Smart Bidding strategy that adjusts bids so the average cost per acquisition lands on the target value the advertiser sets.
- Target ROAS (tROAS) Gebotsstrategien
A Google Ads Smart Bidding strategy that adjusts bids so the return on ad spend lands on the target value the advertiser sets. Requires tracked conversion values.