Strategie
Funnel, Brand- vs. Generic- vs. Competitor-Bidding, Profit-First, Value-Based, Experiments und Lift-Studien.
- Account Segmentation Strategie
Deliberate split of a Google Ads account by brand, language, country, product line, or funnel stage — prerequisite for clean steering and reporting.
- Brand Bidding Strategie
SEA strategy of bidding on your own brand name to secure the top SERP position and intercept competitor clicks.
- Competitor Bidding Strategie
SEA strategy of bidding on search terms containing competitor brand names to capture market share and switching-prone users.
- Funnel Strategy (TOFU/MOFU/BOFU) Strategie
Strategic model that splits SEA activity by funnel stage: Top (reach), Middle (consideration), Bottom (conversion).
- Generic vs. Brand vs. Competitor Strategie
Three-way segmentation of SEA keywords: generic terms, your own brand terms, competitor brand terms — used for steering and reporting.