Term
Title Tag
The title tag is the HTML element in the head defining a page's title — it appears as the clickable headline in the SERP and in the browser tab.
Title Tag — explained in more detail
The title tag (<title>...</title>) is one of the most important on-page factors. It signals the page’s main topic to search engines directly and is the first thing users see in the SERP — it largely decides the click-through rate. The pixel width Google displays sits around 600 pixels; in characters that’s roughly 50–60 depending on letter shapes.
Since the title update in August 2021, Google rewrites about half of all titles itself — when it considers that more fitting for the query, e.g. based on the H1, link text or meta data. To avoid that: write titles concise, query-focused and without keyword stuffing.
Example / practical context
<title>Writing meta descriptions — guide with examples | boostN</title>Pattern: primary keyword first, brief explanation, brand name at the end. This structure has proven itself for most content pages.
Distinction from similar terms
The title tag lives in the head and controls SERP/tab. The H1 is the visible main heading in the body. Both should align thematically but don’t need to be identical — the title can be more promotional and SERP-optimised, the H1 longer and more descriptive.
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Canonical Tag
The canonical tag (`rel="canonical"`) is an HTML element telling search engines the preferred URL for a page — central to avoiding duplicate-content issues.
LexikonMeta Tags Done Right — Title, Description, Canonical, Robots
Title, description, canonical, robots meta — what Google actually uses, where it rewrites, and how to set the tags so clicks and indexing stay clean.
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