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AI Orchestration Coordinating multiple AI agents, tools, and workflows — from MCP servers and keyword-based flows to multi-agent pipelines.
AI Tools Tools, editors, and runtimes for working with artificial intelligence.
AI Concepts Core concepts and mechanics behind modern language models and AI workflows.
AI Models An overview of specific AI models and model families — who builds them, how they differ in reasoning, coding, multimodality, and price, and what each line is best suited for day to day. Organized by vendor families (GPT, Claude, Gemini …) and cross-cutting use cases such as security, image & video, and open-weight.
Working with AI Ways of working, workflows, and routines for using AI productively every day.
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Technisches SEO Server, crawling, and performance topics in search engine optimization.
On-Page SEO Optimizing individual pages — content, structure, and metadata.
Off-Page SEO Measures outside your own website — especially link building and mentions.
Local SEO Visibility in local searches and across the Google Maps ecosystem.
GEO Generative Engine Optimization — visibility in AI-generated answers.

Web Development

Developer Tools Classic software-development tools used in AI workflows.
Web Development Frontend, backend, and performance topics for modern websites.

SEA

Search Engine Advertising Paid search and paid-media disciplines — platforms, campaigns, bidding, auction, tracking, and KPIs.
Marketing Higher-level marketing topics — KPIs, attribution, and cross-channel management.

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Consulting

SEO Strategy Consulting Audience & intent analysis instead of standard
AI Consulting Pragmatic AI consulting with a pilot project
AI Reality Check An honest review of your AI results + tips

SEO

SEO Holistic search engine optimization
Technical SEO Crawling, indexing & Core Web Vitals
Onpage SEO Content, meta tags & internal linking
Offpage SEO Backlinks, digital PR & authority

GEO

GEO Visible in AI-generated answers

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