Backlinks

The visible text of a link — signals the topical context of the target page to search engines. Anchor-text distribution is one of the oldest and still-effective ranking signals for backlinks.

A backlink is a link from an external domain pointing to your own website — one of the oldest and still most important ranking signals for Google.

Digital PR is the SEO-oriented form of PR work — editorial mentions and backlinks from journalistic sources via data-driven stories, expert commentary, or original research. Delivers high-quality, natural backlinks.

Domain Rating (Ahrefs) and Domain Authority (Moz) are third-party metrics that normalize a domain's backlink profile on a 0–100 scale. Not a Google signal — correlated with rankings, not a direct ranking factor.

Link velocity describes the growth rate of inbound backlinks over time. Sudden spikes without an apparent trigger may be flagged as unnatural — organic velocity feels gradual and steady.

An off-page SEO discipline focused on actively acquiring inbound links. Goal — strengthen authority, visibility, and ranking through external trust signals.

Toxic backlinks are unnatural, spammy, or paid inbound links that can trigger a manual action or algorithmic devaluation. The Disavow Tool tells Google to ignore those links when evaluating your site.