Controlling AI Crawlers (GPTBot, ClaudeBot, PerplexityBot)
Which AI bots visit your site, the difference between training and live retrieval — and how to decide deliberately via robots.txt.
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GEO
Generative Engine Optimization — Sichtbarkeit in KI-generierten Antworten.
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Entity SEO and the Knowledge Graph
Entities are uniquely identifiable things, not keywords. How Googles Knowledge Graph models them and why that is central to GEO and AI answers.
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GEO — Generative Engine Optimization Explained
What GEO is, how generative engines cite sources, and which factors raise citation likelihood. Honestly framed, without the hype.
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llms.txt — what it is and what it does (not) deliver
The proposed Markdown standard for LLMs, honestly assessed: cheap to implement, but not demonstrably used by the major providers so far.
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Measuring Your Visibility in LLMs — GEO Monitoring Without Fixed Rankings
Why rank tracking fails for AI answers, how to measure with prompt sets, sampling and metrics like share of voice and citation rate — plus the tool market.
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Optimizing for AI Overviews and ChatGPT — Becoming Citable
How generative engines pick sources and the concrete levers to get your content cited in AI Overviews, ChatGPT, and Perplexity.
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