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Online marketing for trade businesses — better jobs, the right people

Full order books are no longer a reason to skip marketing — they're the reason to start now. Whoever is visible can pick jobs and attract skilled staff.

Free initial consultation

The German trades sector — your stage

One of Germany's largest industries — and possibly the one with the best marketing opportunities, because many competitors still do nothing.

people employed in the German trades sector
~5.6 M
trade businesses — almost all locally rooted
~1 M
of customers google before placing a job
~80 %
open positions — recruiting is the new marketing
250,000+

Your reality in the trades

Three topics we hear from almost every business in the first call.

  • Local competition, not national

    Nobody searches for “plumbing services Germany”. They search for “emergency heating service Hannover-List” or “bathroom renovation district”. Who's in the Local Pack wins — who's missing doesn't exist.

    • Google Business Profile as the main stage
    • Reviews decide whether they call
    • District landing pages instead of one about-us page

  • Skills shortage is the bigger problem

    For many businesses today, two out of three marketing inquiries are applications, not jobs. A career page and recruiting ads beat the tenth promotion for new customers.

    • Career page with real employee testimonials
    • Google Ads on local job keywords
    • Google Business posts featuring vacancies

  • Reviews are the new word of mouth

    A systematic review strategy is demonstrably more effective than any image brochure. 4.7 stars from 120 reviews beat every “family business since 1973” headline.

    • Review requests after every job
    • Professional responses to negative reviews
    • Embed reviews actively on the website

Our services for trade businesses

Pragmatic and budget-aware — we don't sell what doesn't pay off for your business.

  • Local SEO & Google Business

    Optimisation of your Google Business Profile, local landing pages per district/service, Local Pack rankings, technical SEO basics and review mechanics.

    More on SEO

  • Google Ads — emergency & recruiting

    Calls in under 60 seconds for emergency searches. Recruiting campaigns on local job keywords. Geo-targeting on your service radius, no waste.

    More on Google Ads

  • Website & career page

    A website that loads on a smartphone in 2 seconds, with clear call buttons. Plus a career page that shows why people want to work for you and not for the competitor.

    About us

Trade professional on site with a tablet

How we work with trade businesses

Pragmatic, monthly measurable, no buzzword bingo.

In the first step we look at your Google Business Profile, your reviews and your top 5 local competitors — usually 60 % of the quick wins are already visible there. We extract those first, before tackling bigger topics like a new website.

Reporting with us is not a PDF cemetery: once a month, one page showing calls, directions, inquiries and applications. What doesn't work, we turn off. What works, we scale.

Typical project journey

Fast start, because in local trades there are quick wins on the table.

  1. Phase 1 — Local SEO audit & quick wins

    Month 1

    Google Business optimisation, set up review mechanics, competitor analysis in the area, technical website audit.

  2. Phase 2 — Landing pages & recruiting setup

    Month 2–3

    Local landing pages per district/service, career page, tracking for calls and inquiries, first Google Ads campaigns.

  3. Phase 3 — Scaling

    Month 3–6

    Expand rankings to further districts, recruiting campaigns, seasonal content (e.g. heating check before winter).

  4. Phase 4 — Ongoing optimisation

    ongoing

    Monthly reviews, review management, seasonal adjustments, removing channels that don't work for your business.

Frequently asked questions from the trades

Our order book is full anyway — why bother with marketing?
Exactly because of that. If you only process what comes in, you can't filter. With visibility you get more inquiries — and can cherry-pick the good ones: better margin, shorter travel, fewer headaches with clients. Plus: 60 % of marketing inquiries in the trades today are job applications, not customer orders.
Is SEO worth it for an 8-person business?
Local SEO yes, traditional national SEO mostly not. We focus budget on the Google Business Profile, reviews, local landing pages (“emergency heating service Hannover-List”) and Local Pack rankings. It's manageable and brings calls directly.
We can't find staff — can you help with that?
Yes, that's now the bigger lever for many businesses than customer acquisition. A dedicated career page with real employee testimonials, Google Ads campaigns for local jobs, optimised Google Business posts with vacancies. Works noticeably better than StepStone & Indeed alone.
Reviews — what do we do about the one nasty Google review?
First: respond professionally (we help with the wording). Second: systematically build real reviews — after every completed job, a text or QR card with a direct link. A 1-star review under 80 fours and fives doesn't stand out.
What does it cost per month?
Local SEO for a trade business typically runs €800–2,000 per month, including Google Business maintenance, monthly local SEO optimisation and reporting. Plus optional Google Ads budget. We audit your status beforehand for free and tell you whether it pays off for your business.

Ready for full order books and new staff?

A 30-minute consultation — we review your Google Business Profile live and tell you honestly where you stand.

Free initial consultation Back to Services