Online marketing for dental practices — visibility that builds trust
Patients google before they call. We make sure you're found then — and that your practice delivers on the trust your reviews promise. Fully HWG-compliant.
The German dental market — your reality in numbers
High competition in cities, high search intent on the patient side — those who are visible win.
- licensed dentists in Germany
- ~73,000
- of patients research online before choosing a practice
- >70 %
- Ø star rating of the top 3 in every city
- 4.7+
- of clicks in the Local Pack go to the top 3
- 55 %
Your reality as a dental practice
Three themes we see in almost every practice inquiry.
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HWG & professional code — what may I say?
The German Healthcare Advertising Act and the dental professional code set clear limits. Those who ignore them risk warning letters — those who know them gain an edge over practices that don't dare advertise.
- No misleading promises of cure
- Before/after images only under restrictions
- Factual information is permitted — and works
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Reviews are the ticket of entry
A practice with 4.8 stars from 200 reviews gets called; one with 4.2 from 35 is overlooked. Active review management is the strongest lever — and one of the easiest.
- Systematic review request after appointment
- Professional responses to negative reviews
- Embed reviews prominently on the website
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Make private and self-pay services visible
Implants, bleaching, veneers, aligners — this is where the economically attractive treatments live. Whoever informs transparently on these wins self-paying patients searching for exactly that.
- Topic page per service with cost range
- Clear FAQ without promises of cure
- Conversion via online appointment booking
Our services for dental practices
HWG-compliant, GDPR-compliant, patient-centric.
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Local SEO & practice website
Optimisation of your practice website, topic pages on private services (implants, aligners, aesthetics), Google Business Profile, local rankings in your district.
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Google Ads for private services
Targeted campaigns on bleaching, implants, veneers — audiences who actively search and typically pay themselves. Conversion via online appointment request.
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Review & reputation mechanics
Automated review requests after appointment, professional responses to all reviews, reputation tracking across Google, Jameda etc. Set up compliantly.
How we work with dental practices
First legally safe, then visible — never the other way around.
In day-to-day operation that means: pragmatic mechanics (review request via QR in the treatment room, monthly local SEO optimisation, one topic page every 4–6 weeks) instead of big strategy slides. Every month you see what comes out — calls, online appointment requests, new reviews.
Typical project journey
Local Pack first, then topic SEO, then scaling.
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Phase 1 — Audit & quick wins
Month 1
Audit of practice website + Google Business Profile + review status. HWG check of existing content. Set up review mechanics.
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Phase 2 — Topic pages for private services
Month 2–4
Step-by-step build of topic pages on implants, aligners, bleaching, veneers etc. — each with FAQ, transparent cost range and online appointment request.
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Phase 3 — Google Ads & scaling
Month 3–6
Google Ads campaigns on the most attractive private services, further local topics (districts, neighbouring towns), conversion tracking.
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Phase 4 — Ongoing optimisation
ongoing
Monthly reporting (calls, online appointments, reviews), seasonal adjustments, expansion of successful topics, recruiting support if needed.
Frequently asked questions from dental practices
- More than most people think — but not everything. Factual information about services is permitted; misleading promises of cure and inadmissible before/after images are not. We know the pitfalls of the German Healthcare Advertising Act (HWG) and the professional code, and write every page so you stay on the safe side.
- Actively collecting real patient reviews is allowed; targeted rewards for reviews are not. We set up a mechanism that asks for an honest review after every appointment via QR code or SMS — no incentives, no whitewashing. A 4.8-star practice with 200 real reviews beats any advertisement.
- Yes, very well. Anyone searching for “ceramic implant”, “bleaching”, “veneers” or “aligner treatment” is typically private or self-paying. We build topic pages on exactly those treatments, transparent on procedure, duration and cost range — without promises of cure, with high conversion.
- Three reasons: first, with visibility you can be selective (more private patients, fewer appointments you don't want). Second — skills shortage: finding dental assistants and prophylaxis staff is harder today than finding patients. Third: practice succession — a visible practice is a more valuable asset when selling.
- In the Local Pack (Google Maps), first movements are often visible in 4–8 weeks — provided the Google Business Profile is cleanly set up. Classic SEO on service pages (“implant city name”) takes 3–6 months. With reviews you see the effect immediately, because patients say yes on the phone more often.
What am I allowed to advertise as a dentist? Healthcare advertising law (HWG).
Reviews — how do we collect them without breaching HWG?
We want private patients — can SEO target them specifically?
Our practice is full anyway — why marketing?
How long until we see more inquiries?
Ready to make your practice visible?
A 30-minute consultation — we look at your Google Business Profile and your reviews live and tell you where you stand today.