Google Ads account structure — from campaign down to ad group, set up right
Account segmentation, campaign types, ad groups, SKAG/STAG, match types, negatives and brand/generic/competitor — woven together.
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Google Ads
in Search Engine Advertising
Google-Ads-Plattform und ihre Kernkonzepte.
Glossary
Encyclopedia
News
Google Ads launches Journey-Aware Bidding and expands Smart Bidding Exploration
Smart Bidding now learns from the full lead-to-sale funnel. Smart Bidding Exploration is rolling out to Performance Max and Shopping.
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Performance Max 2026: New Controls, More Reporting — and 45% of all Google Ads Conversions
First-party audience exclusions, 50 search themes, granular reports. What Google actually changed in PMax 2026 — and what didn't.
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Related Topics
Google-Ads-Tools Plattformen Kampagnentypen Konto- und Anzeigengruppen-Struktur Anzeigen & Assets Keywords Gebotsstrategien Auktion & Qualität Conversions Tracking Attribution Zielgruppen & Targeting Strategie KPIs (SEA) Steuerung & Budget Automatisierung Shopping & Feeds Policies Enterprise & Programmatic