Understanding Performance Max — strengths, black-box pain, alternatives
When PMax actually delivers, where the black box hurts, and which alternatives are realistic for shopping and lead accounts.
Redaktion
Kampagnentypen
in Search Engine Advertising
Search, Performance Max, Shopping, Display, Video, Demand Gen, App, Hotel, Local Services.
Glossary
Performance Max (PMax) Kampagnentypen
Fully automated Google Ads campaign type. A single campaign serves across all inventory — Search, Shopping, Display, YouTube, Discover, Gmail, Maps — driven by Google's AI toward a conversion goal.
Shopping Campaign Kampagnentypen
A Google Ads campaign type for product ads with image, price, and merchant name. Data comes from the Google Merchant Center feed; targeting is product-attribute-based, not keyword-based.
Standard Shopping vs. Performance Max Kampagnentypen
Two ways to advertise products on Google: Standard Shopping gives granular control and transparency; Performance Max maximizes reach across all inventory via AI-driven optimization.
Display Campaign Kampagnentypen
A Google Ads campaign type that serves image and video ads across the Google Display Network — millions of websites, apps, and Gmail.
Encyclopedia
News
Performance Max 2026: New Controls, More Reporting — and 45% of all Google Ads Conversions
First-party audience exclusions, 50 search themes, granular reports. What Google actually changed in PMax 2026 — and what didn't.
Redaktion
Related Topics
Google Ads Google-Ads-Tools Plattformen Konto- und Anzeigengruppen-Struktur Anzeigen & Assets Keywords Gebotsstrategien Auktion & Qualität Conversions Tracking Attribution Zielgruppen & Targeting Strategie KPIs (SEA) Steuerung & Budget Automatisierung Shopping & Feeds Policies Enterprise & Programmatic