Understanding Smart Bidding — when tCPA, tROAS or Maximize Conversions makes sense
When to pick tCPA, tROAS, Maximize Conversions or Manual CPC — mechanics, common pitfalls and worked examples for choosing the right bidding strategy.
Redaktion
Gebotsstrategien
in Search Engine Advertising
Manuelle und automatisierte Gebote — Manual CPC, ECPC, Maximize Clicks/Conversions, tCPA, tROAS, Smart Bidding.
Glossary
Smart Bidding Gebotsstrategien
Umbrella term for the conversion- and value-based automated bid strategies in Google Ads: tCPA, tROAS, Maximize Conversions, Maximize Conversion Value. Driven by ML and real-time auction signals.
Target CPA (tCPA) Gebotsstrategien
A Google Ads Smart Bidding strategy that adjusts bids so the average cost per acquisition lands on the target value the advertiser sets.
Target ROAS (tROAS) Gebotsstrategien
A Google Ads Smart Bidding strategy that adjusts bids so the return on ad spend lands on the target value the advertiser sets. Requires tracked conversion values.
Manual CPC Gebotsstrategien
A manual cost-per-click bidding strategy in Google Ads. Advertisers set bids per keyword or ad group themselves — Google does not automatically adjust them based on conversion likelihood.
Maximize Clicks Gebotsstrategien
An automated Google Ads bidding strategy. Google sets bids so that the daily budget yields as many clicks as possible — without considering conversions.
Encyclopedia
Understanding Performance Max — strengths, black-box pain, alternatives
When PMax actually delivers, where the black box hurts, and which alternatives are realistic for shopping and lead accounts.
Redaktion
News
Google Ads launches Journey-Aware Bidding and expands Smart Bidding Exploration
Smart Bidding now learns from the full lead-to-sale funnel. Smart Bidding Exploration is rolling out to Performance Max and Shopping.
Redaktion
Related Topics
Google Ads Google-Ads-Tools Plattformen Kampagnentypen Konto- und Anzeigengruppen-Struktur Anzeigen & Assets Keywords Auktion & Qualität Conversions Tracking Attribution Zielgruppen & Targeting Strategie KPIs (SEA) Steuerung & Budget Automatisierung Shopping & Feeds Policies Enterprise & Programmatic