Google Ads account structure — from campaign down to ad group, set up right
Account segmentation, campaign types, ad groups, SKAG/STAG, match types, negatives and brand/generic/competitor — woven together.
Redaktion
Konto- und Anzeigengruppen-Struktur
in Search Engine Advertising
Strukturansätze wie SKAG, STAG, Hagakure und allgemeine Konto-Strukturen.
Glossary
Ad Group Konto- und Anzeigengruppen-Struktur
A structural layer in Google Ads between campaign and ad. Bundles keywords, ads, and optionally audiences that belong together thematically and are managed jointly.
STAG (Single Theme Ad Group) Konto- und Anzeigengruppen-Struktur
A structural pattern where each ad group covers a tightly scoped theme with several keyword variants. The modern alternative to SKAG — compatible with Smart Bidding.
SKAG (Single Keyword Ad Group) Konto- und Anzeigengruppen-Struktur
A structural pattern where each ad group contains exactly one keyword. Historically popular for maximum ad-copy control — largely obsolete given Close Variants and Smart Bidding.