Google Tag Manager and Consent Mode v2
How GTM manages tags without code changes and why Consent Mode v2 is mandatory in the EEA since March 2024 — signals, basic vs. advanced, CMP and modeling.
Redaktion
Tracking
in Search Engine Advertising
Tag-Manager, Analytics, Server-Side-Tagging, Consent Mode und Conversion-API.
Glossary
Google Analytics 4 (SEA Perspective) Tracking
GA4 as the analytics backend for SEA — delivers conversions, audiences, and engagement signals that flow into Google Ads for reporting, Smart Bidding, and remarketing.
Google Tag Manager Tracking
Google's tag management system. Tracking codes, pixels, and event logic are deployed centrally via a container snippet — no code changes required.
Encyclopedia
Related Topics
Google Ads Google-Ads-Tools Plattformen Kampagnentypen Konto- und Anzeigengruppen-Struktur Anzeigen & Assets Keywords Gebotsstrategien Auktion & Qualität Conversions Attribution Zielgruppen & Targeting Strategie KPIs (SEA) Steuerung & Budget Automatisierung Shopping & Feeds Policies Enterprise & Programmatic